American actress Sophia Bush has lent her support to the Always #EndPeriodPoverty initiative, helping the feminine hygiene brand 'ensure girls are able to stay in class and focused on their education'.

The False Positive star commented 'The idea that so many girls in the US, including in my own city of Los Angeles, are having to sacrifice parts of their education because they don’t have access to period products breaks my heart... I'm thrilled to know that together we’ll be able to make a difference for so many girls this school year'.